Precision Marketing Model Based on Big Data - Taking Xiaohongshu App as an Example.
Daowen RenXuejun LiuPublished in: ATCI (1) (2021)
Keyphrases
- big data
- social media
- predictive modeling
- social networking
- data analysis
- big data analytics
- cloud computing
- high volume
- data intensive
- vast amounts of data
- data management
- data visualization
- business intelligence
- data science
- unstructured data
- massive data
- data mining
- mobile applications
- data warehousing
- data processing
- health informatics
- knowledge discovery
- massive datasets
- data intensive computing
- data sets
- user experience
- social computing
- data analytics
- open source
- information systems
- data driven decision making