Stochastic Bandits for Multi-platform Budget Optimization in Online Advertising.
Vashist AvadhanulaRiccardo Colini-BaldeschiStefano LeonardiKarthik Abinav SankararamanOkke SchrijversPublished in: CoRR (2021)
Keyphrases
- online advertising
- stochastic optimization
- user behavior
- stochastic programming
- stochastic systems
- behavioral targeting
- long tail
- optimization problems
- user experience
- optimization algorithm
- display advertising
- genetic algorithm
- advertising campaigns
- real time
- stochastic models
- search advertising
- optimal control problems
- website