Targeting and Signaling in Ad Auctions.
Ashwinkumar BadanidiyuruKshipra BhawalkarHaifeng XuPublished in: CoRR (2017)
Keyphrases
- advertising campaigns
- behavioral targeting
- online advertising
- contextual advertising
- information revelation
- user behavior
- multi attribute
- online auctions
- display advertising
- combinatorial auctions
- auction protocol
- resource allocation
- marginal utility
- bidding strategies
- group buying
- budget constraints
- incomplete information
- multi agent
- click prediction
- electronic marketplaces
- multi unit
- reverse auction
- trading agents
- data sets
- mechanism design
- autonomous agents
- website