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A Behavioral Beliefs Model of Trustworthiness in Consumer-Oriented E-Commerce.

Craig Van SlykeFrance BélangerChristie L. Comunale
Published in: J. Electron. Commer. Organ. (2009)
Keyphrases
  • similarity measure
  • data sets
  • prior knowledge
  • probabilistic model
  • probability distribution
  • mathematical model
  • multi agent
  • multi agent systems
  • theoretical analysis
  • electronic commerce
  • experimental data