Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds.

Yufeng Huang Bart J. Bronnenberg

Published in: Mark. Sci. (2018)

Keyphrases

product information
potential customers
online stores
electronic commerce
purchase decision
internet shopping
consumer behavior
life cycle
decision process
high cost
product quality
web services
knowledge base
process control
real time
decision making
artificial intelligence
comparison shopping
databases
data sets