A practical evaluation of Web analytics.

Andrew D. Phippen L. Sheppard Steven Furnell

Published in: Internet Res. (2004)

Keyphrases

web applications
website
evaluation criteria
data mining
web pages
web information retrieval
linked data
semantic web
web search
learning analytics
web mining
end users
real world
database
web scale
hands on guide
web technologies
evaluation method
business intelligence
data analysis
neural network