Bid Optimization by Multivariable Control in Display Advertising.

Xun Yang Yasong Li Hao Wang Di Wu Qing Tan Jian Xu Kun Gai

Published in: KDD (2019)

Keyphrases

display advertising
online advertising
control strategies
budget constraints
advertising campaigns
control system
optimization problems
optimization algorithm
input output
control strategy
fuzzy logic controller
sponsored search
search advertising
web pages
multi attribute