Challenges and business models for mobile location-based services and advertising.
Subhankar DharUpkar VarshneyPublished in: Commun. ACM (2011)
Keyphrases
- location based services
- business models
- mobile devices
- mobile applications
- mobile apps
- mobile internet
- location aware
- mobile users
- mobile environments
- wireless internet
- location information
- mobile phone
- business opportunities
- life cycle
- mobile payment
- location privacy
- electronic commerce
- smart phones
- mobile computing
- context aware
- cloud computing
- mobile networks
- case study
- spatial data
- road network
- mobile technologies
- wireless technologies
- mobile services
- mobile learning
- location dependent
- conceptual framework
- uncertain data
- m learning
- real world
- telecommunications industry
- database
- wifi
- data sets
- next generation networks