The Importance of Ease of Use, Usefulness, and Trust to Online Consumers: An Examination of the Technology Acceptance Model with Older Customers.
Donna Weaver McCloskeyPublished in: J. Organ. End User Comput. (2006)
Keyphrases
- online retailers
- online shopping
- consumer trust
- user acceptance
- competitive advantage
- online stores
- internet shopping
- product recommendation
- marketing campaigns
- online markets
- online learning
- website design
- innovation diffusion theory
- online consumer
- pricing strategies
- consumer behavior
- shopping behavior
- perceived usefulness
- trust model
- virtual communities