Customer Referral Incentives and Social Media.
Ilan LobelEvan SadlerLav R. VarshneyPublished in: Manag. Sci. (2017)
Keyphrases
- social media
- social networks
- customer service
- big data
- electronic commerce
- social media data
- third party
- customer behavior
- customer knowledge
- social networking
- user generated content
- customer satisfaction
- social media platforms
- real world events
- data sets
- customer relationship management
- online social networks
- churn prediction
- social media sites
- call center
- public opinion
- crisis management
- marketing strategies
- mechanism design
- search engine
- neural network