Focusing the customer: a critical approach towards design and use of data warehousing in corporate CRM.
Martin SchwartzOliver SchliebsBoris WyssusekPublished in: DMDW (2002)
Keyphrases
- data warehousing
- data warehouse
- data warehouse design
- data management
- decision support
- data mining applications
- distributed databases
- data integration
- business intelligence
- case study
- database technology
- object oriented
- data modeling
- customer relationship management
- design process
- database management
- design methodology
- data mining
- knowledge management
- cloud computing
- database management systems
- databases
- data analysis
- artificial intelligence
- physical database design