Customer cooperative capability, perceived value and customer loyalty: a perspective of smart retailing.
Jinfeng WuZhiyuan ZhouDelin HouPublished in: WHICEB (2021)
Keyphrases
- customer loyalty
- cooperative
- customer satisfaction
- service quality
- potential customers
- marketing strategies
- electronic commerce
- user satisfaction
- data mining
- perceived usefulness
- information systems
- business decisions
- service providers
- real world
- knowledge discovery
- information technology
- customer relationship management
- machine learning