An empirical study on the users' continuous intention of imported cross-border e-commerce platforms based on TAM and perceived risk theory.
Yaru WangPublished in: ICBDT (2020)
Keyphrases
- perceived risk
- theory of planned behavior
- perceived usefulness
- subjective norm
- user satisfaction
- technology acceptance model
- cross border
- internet banking
- negative impact
- structural equation modeling
- factors affecting
- attitudes toward
- factors that affect
- behavioral intention
- university students
- end users
- factors influencing
- early stage
- mobile devices
- service quality
- knowledge management
- theoretical framework
- technology adoption
- technology acceptance