TSI: An Ad Text Strength Indicator using Text-to-CTR and Semantic-Ad-Similarity.
Shaunak MishraChangwei HuManisha VermaKevin YenYifan HuMaxim SviridenkoPublished in: CIKM (2021)
Keyphrases
- semantic information
- text representation
- sentence similarity
- information retrieval
- semantically related
- semantic similarity
- text retrieval
- text mining
- arabic text
- domain specific
- semantic content
- keywords
- semantic network
- latent semantic analysis
- metadata
- semantic representations
- database
- recognizing textual entailment
- semantic parsing
- behavioral targeting
- short text
- concept space
- semantic representation
- free text
- web documents
- similarity measure
- high level