Practice on Long Sequential User Behavior Modeling for Click-Through Rate Prediction.

Qi Pi Weijie Bian Guorui Zhou Xiaoqiang Zhu Kun Gai

Published in: KDD (2019)

Keyphrases

user behavior
click through rate
behavioral targeting
user interaction
online advertising
user experience
click models
user preferences
sponsored search
search advertising
implicit feedback
association rules
user activity
expert systems