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Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms.
Zongxiao Wu
Cong Zang
Chia-Huei Wu
Zilin Deng
Xuefeng Shao
Wei Liu
Published in:
J. Glob. Inf. Manag. (2022)
Keyphrases
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machine learning algorithms
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benchmark data sets
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decision trees
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classification models
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