COPR: Consistency-Oriented Pre-Ranking for Online Advertising.
Zhishan ZhaoJingyue GaoYu ZhangShuguang HanSiyuan LouXiang-Rong ShengZhe WangHan ZhuYuning JiangJian XuBo ZhengPublished in: CoRR (2023)
Keyphrases
- online advertising
- contextual advertising
- user behavior
- ranking algorithm
- sponsored search
- behavioral targeting
- advertising campaigns
- display advertising
- user experience
- web search
- learning to rank
- ranking functions
- long tail
- click prediction
- user feedback
- contextual information
- click through rate
- information retrieval