A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development.
Paul HawkingCarmine SellittoPublished in: Int. J. Enterp. Inf. Syst. (2017)
Keyphrases
- business intelligence
- case study
- digital economy
- decision support
- data warehousing
- electronic commerce
- data warehouse
- data analysis
- business decisions
- business information
- microsoft office
- business intelligence systems
- strategic management
- knowledge management
- data analysis and data mining
- end users
- decision making
- content management
- knowledge discovery
- activity monitoring
- business strategy
- microsoft sql server
- strategic decisions
- software engineering
- databases
- data mining
- artificial intelligence
- business requirements
- metadata
- predictive modeling
- sql server
- data model
- economic development
- big data
- information retrieval
- decision support system
- data sets