Readiness of Malaysian e-commerce companies to harness Web2.0's competitive advantage: An engineering management approach.
Ching-Chieh KiuChien-Sing LeePublished in: IEEM (2014)
Keyphrases
- competitive advantage
- business world
- customer relationship management
- business information
- knowledge management
- business analytics
- business processes
- competitive intelligence
- market share
- website
- competitive environment
- service quality
- human capital
- business environment
- software engineering
- electronic commerce
- financial services
- strategic advantage
- web pages
- marketing strategies
- product information
- business intelligence
- user interface
- information technology
- information systems
- small and medium enterprises
- online retailers
- business models
- web services
- decision making
- business strategy
- databases
- database