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How Electronic Word-of-mouth Influence the Purchasing Intention - An Empirical Study of Fruit E-commerce in China.
Zhengqi Sun
Yan Li
Ruixin Li
Wendi Chen
Published in:
ICEEG (2023)
Keyphrases
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purchase intention
online shopping
electronic word of mouth
perceived risk
electronic commerce
customer satisfaction
service quality
purchasing behavior
online stores
product quality
search engine
personal information
virtual communities
process control
positive or negative