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Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.

Chih-Lung HungJen-Her WuPei-Yu ChenXiaoyu XuWan-Ling HsuLi-Min LinMing-Che Hsieh
Published in: Inf. Process. Manag. (2023)
Keyphrases
  • social media
  • service integration
  • decision making
  • process model
  • social networks
  • service providers
  • loose coupling
  • web services
  • business process
  • financial services
  • improve quality