Introducing User Needs Gathering to Product Development: Increasing Innovation and Customer Satisfaction.
Sari KujalaMarjo KauppinenSanna RekolaPublished in: INTERACT (2001)
Keyphrases
- customer satisfaction
- product design
- product development
- user satisfaction
- service quality
- core competence
- online shopping
- organizational learning
- life cycle
- process management
- customer retention
- case study
- customer service
- marketing strategies
- early phase
- information systems
- mass customization
- internet banking
- engineering design
- software development
- user interface
- software industry
- knowledge acquisition
- end users
- digital libraries
- search engine
- data mining