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Dynamic marketing policies with rating-sensitive consumers: A mean-field games approach.
Rabih Salhab
Jérôme Le Ny
Roland P. Malhamé
Georges Zaccour
Published in:
Eur. J. Oper. Res. (2022)
Keyphrases
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consumer behavior
marketing strategies
decision making
belief networks
dynamic environments
online consumer
data mining
reinforcement learning agents
markov random field
website
computer games
video games
game theory
game play
customer relationship management
em algorithm
pricing strategies
bayesian networks