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How Does Online Brand Community Climate Influence Community Identification? The Mediation of Social Capital.

Ning ZhangZhimin ZhouGe ZhanNan Zhou
Published in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
  • social capital
  • critical mass
  • social support
  • online communities
  • human capital
  • knowledge sharing
  • information flow
  • social networks
  • virtual communities
  • intrusion detection
  • group discussion