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Influencer marketing and product competition.
Lin William Cong
Siguang Li
Published in:
J. Econ. Theory (2024)
Keyphrases
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consumer behavior
life cycle
customer base
potential customers
market competition
decision making
customer support
marketing strategies
competitive market
viral marketing
data mining
online shopping
small and medium sized
product quality
positive or negative
production planning
search engine
high tech
product development
marketing campaigns
product design
online marketing