Influencer marketing and product competition.
Lin William CongSiguang LiPublished in: J. Econ. Theory (2024)
Keyphrases
- consumer behavior
- life cycle
- customer base
- potential customers
- market competition
- decision making
- customer support
- marketing strategies
- competitive market
- viral marketing
- data mining
- online shopping
- small and medium sized
- product quality
- positive or negative
- production planning
- search engine
- high tech
- product development
- marketing campaigns
- product design
- online marketing