The effect of different animated brand logos on consumer response - - an event-related potential and self-reported study.

Minjing PengMin LiangHaiyang HuangJiajia FanLidan YuJianjin Liao
Published in: Comput. Hum. Behav. (2023)
Keyphrases
  • event related
  • neural network
  • data mining
  • ground truth
  • online shopping
  • purchase intention