Perceived Usefulness and Ease-of-Use Items in B2C Electronic Commerce.
Jonna JärveläinenPublished in: I3E (2004)
Keyphrases
- electronic commerce
- perceived usefulness
- factors affecting
- factors that affect
- attitudes toward
- questionnaire survey
- user satisfaction
- university students
- structural equation modeling
- information quality
- technology adoption
- computer self efficacy
- small and medium sized enterprises
- business transactions
- tourism industry
- website
- automated negotiation
- technology acceptance model
- perceived risk
- electronic transactions
- positive effects
- electronic marketplaces
- online auctions
- service quality
- software agents
- learning environment