Integrative advertising: the marketing 'dark side' or merely the emperor's new clothes?
Damian CliffordValerie VerdoodtPublished in: Eur. J. Law Technol. (2017)
Keyphrases
- consumer behavior
- internet advertising
- mobile advertising
- internet marketing
- online advertising
- advertising campaigns
- marketing campaigns
- online marketing
- viral marketing
- website
- marketing strategies
- social media
- human body
- data mining
- online shopping
- social networking websites
- customer relationship management
- search engine optimization
- decision making
- data mining applications
- social networks
- artificial intelligence
- machine learning
- real time
- predictive modeling
- direct marketing
- long term
- three dimensional
- target audience
- real world