Developing Consumers' Brand Loyalty in Companies' Microblogs: The Roles of Social- and Self- Factors.
Sasa WangKem Z. K. ZhangMatthew K. O. LeePublished in: PACIS (2013)
Keyphrases
- social media
- online shopping
- competitive advantage
- potential customers
- shopping behavior
- social roles
- social interaction
- social norms
- microblog posts
- external factors
- social context
- social networks
- innovation diffusion theory
- technology adoption
- factors that influence
- marketing strategies
- factors affecting
- user generated content
- key factors
- information diffusion
- social networking
- knowledge sharing
- knowledge management
- competitive environment
- website
- market segments
- factors that affect
- social connections
- social factors
- switching costs
- topic detection
- customer satisfaction
- factors influencing
- information systems