Social Media Mining for Assessing Brand Popularity.
Eman S. Al-SheikhMozaherul Hoque Abul HasanatPublished in: Int. J. Data Warehous. Min. (2018)
Keyphrases
- social media
- social media streams
- social networks
- social networking
- text mining
- knowledge discovery
- brand image
- social media platforms
- online social
- user generated
- mining algorithm
- big data
- interesting patterns
- data sets
- data mining methods
- online social networks
- user generated content
- crisis management
- transactional data
- pattern mining
- itemsets
- multi dimensional