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A methodology based on profitability criteria for defining the partial defection of customers in non-contractual settings.
Mónica Clemente-Císcar
Susana San Matías
Vicent Giner-Bosch
Published in:
Eur. J. Oper. Res. (2014)
Keyphrases
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service providers
design methodology
data sets
decision trees
selection criteria
data mining
optimal solution
multi criteria
multiple criteria