Factors influencing utilitarian and hedonic mobile shopping experiences: Taobao as an example.
Ge GaoShihyu ChouChi-Wen ChenHarris Wu.Tianyong WangPublished in: Int. J. Mob. Commun. (2023)
Keyphrases
- factors influencing
- internet shopping
- factors affecting
- mobile phone
- mobile devices
- case study
- mobile applications
- mobile users
- context aware
- mobile learning
- m learning
- service quality
- learning experience
- mobile environments
- grounded theory
- mobile commerce
- technology acceptance
- technology supported
- e learning
- mobile technologies
- mobile networks