The impact of big data on firm performance in hotel industry.
Elaheh YadegaridehkordiMehrbakhsh NilashiLiyana ShuibMohd Hairul Nizam Bin Md NasirShahla AsadiSarminah SamadNor Fatimah AwangPublished in: Electron. Commer. Res. Appl. (2020)
Keyphrases
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- academia and industry
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- huge data
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- data warehousing
- expert systems
- information systems
- machine learning
- databases