A Unified Framework for Marketing Budget Allocation.
Kui ZhaoJunhao HuaLing YanQi ZhangHuan XuCheng YangPublished in: KDD (2019)
Keyphrases
- long term
- consumer behavior
- data mining
- website
- marketing strategies
- social media
- telecommunications industry
- decision making
- predictive modeling
- customer relationship management
- mobile advertising
- artificial intelligence
- real world
- data mining technology
- evolutionary algorithm
- financial services
- viral marketing
- database marketing
- short and long term
- purchasing behavior
- database