What drives Consumers' Trust in Proactive Services: A Best-Worst scaling approach.
Philipp DilgerMoritz MarkgrafPublished in: ECIS (2022)
Keyphrases
- context aware
- consumer trust
- service offerings
- context aware systems
- web services
- information goods
- internet usage
- ubiquitous computing
- service providers
- security services
- trust relationships
- service oriented
- trust model
- service discovery
- information services
- public key infrastructure
- open systems
- brokerage services
- automated trust negotiation
- trading partners
- service composition
- trust management
- online retailers
- mobile services
- computing environments
- end users