Finding the target customers through new approach in Analytic Hierarchy Process (AHP) using Big 5 personality traits.
S. SaraswatV. SharmaM. A. KhanPublished in: Int. J. Syst. Assur. Eng. Manag. (2023)
Keyphrases
- analytic hierarchy process
- personality traits
- evaluation method
- evaluation model
- fuzzy analytic hierarchy process
- analytical hierarchy process
- decision makers
- multi criteria decision making
- core competence
- fuzzy comprehensive evaluation
- ahp method
- logistics industry
- decision making
- group decision making
- multi criteria
- judgment matrix
- fuzzy theory
- multiple criteria
- intuitionistic fuzzy
- service providers
- information systems
- human behavior
- multi objective