Integrating multi-criteria decision making and clustering for business customer segmentation.
Hülya GüçdemirHasan SelimPublished in: Ind. Manag. Data Syst. (2015)
Keyphrases
- customer segmentation
- multi criteria decision making
- customer behavior
- data mining
- customer relationship management
- clustering analysis
- data mining methods
- customer data
- decision making
- decision makers
- association rule mining
- multiple criteria
- clustering method
- multi criteria
- clustering algorithm
- k means
- group decision making
- multi attribute
- business processes
- fuzzy set theory
- decision trees
- customer service
- intuitionistic fuzzy sets
- knowledge management
- fuzzy logic
- anomaly detection
- unsupervised learning
- association rules
- data mining techniques
- high dimensional data
- analytic hierarchy process
- similarity measure