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Understanding host marketing strategies on Airbnb and their impact on listing performance: a text analytics approach.
Yeojin Chung
Surendra Sarnikar
Published in:
Inf. Technol. People (2022)
Keyphrases
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marketing strategies
text analytics
text mining
life cycle
free text
machine learning
artificial intelligence
customer relationship management
real world
knowledge base
case study
information technology
business intelligence
structured data
customer satisfaction