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The Boosting Effect of E-WOM on Macro-level Consumption: A Cross-Industry Empirical Analysis in Japan.
Shinichi Yamaguchi
Hirohide Sakaguchi
Kotaro Iyanaga
Published in:
Rev. Socionetwork Strateg. (2018)
Keyphrases
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empirical analysis
macro level
micro level
social networking sites
information sources
empirical studies
consumer behavior
theoretical analysis
social networks
cognitive processes
individual level
association rules
social media
information technology
social networking
product reviews