Trust Model Based on Bayesian Network in E-commerce.
Dao-Quan LiLi-Li LiHua YangPublished in: ICEE (2010)
Keyphrases
- bayesian networks
- electronic commerce
- reputation models
- trust model
- trust relationships
- learning bayesian networks
- graphical models
- inference in bayesian networks
- electronic marketplaces
- conditional probabilities
- conditional independence
- probabilistic reasoning
- parameter learning
- structural learning
- user acceptance
- trust management
- structure learning
- incomplete data
- probabilistic inference
- probabilistic model
- bayesian network classifiers
- causal relationships
- uncertain knowledge
- perceived risk
- trust evaluation
- information technology