Factors Influencing Attitude and Intention Towards Adoption of Mobile Banking in Myanmar.
Tun Tun AungPublished in: Int. J. Inf. Commun. Technol. Hum. Dev. (2020)
Keyphrases
- factors influencing
- technology acceptance
- technology adoption
- subjective norm
- factors affecting
- behavioral intention
- theory of planned behavior
- perceived usefulness
- mobile technologies
- mobile devices
- mobile phone
- attitudes toward
- technological innovations
- perceived risk
- mobile commerce
- user acceptance
- mobile learning
- context aware
- empirically tested
- computer self efficacy
- banking services
- mobile services
- personality traits
- grounded theory
- manually constructed
- internet banking
- technology acceptance model
- continuance intention
- factors that influence
- mobile payment
- mobile users
- information technology
- information systems
- saudi arabia
- user satisfaction
- e government
- retail banking