Old Wine in New Wine Skin: Marketing Library Services through SMS Based Alert Service.
John Paul Anbu K.Makana R. MavusoPublished in: Libr. Hi Tech (2012)
Keyphrases
- service providers
- web services
- customer service
- service discovery
- service oriented
- service composition
- service delivery
- customer support
- service oriented architecture
- mobile services
- service quality
- information services
- service provision
- service platform
- rapidly in recent years
- mobile phone users
- service selection
- context aware services
- marketing campaigns
- service systems
- web service composition
- network services
- mobile phone
- data mining
- computing environments
- telecommunications industry
- end users
- loosely coupled
- semantic web services
- value added services
- service management
- service requests
- short messages
- cloud computing
- mobile payment
- service requirements
- service integration
- service provisioning
- public services
- service description
- user requests
- cloud services
- personalized services
- internet services
- access points
- grid environment
- customer satisfaction
- ubiquitous computing
- context aware
- social media
- website