Attitudes Toward Product Messages on Social Media: An Examination of Online Shopping Perspectives Among Young Consumers.
Christina ChungKristine P. AustriaPublished in: Int. J. E Serv. Mob. Appl. (2012)
Keyphrases
- online shopping
- attitudes toward
- electronic word of mouth
- purchase intention
- social media
- consumer behavior
- shopping behavior
- statistically significant
- online retailers
- customer satisfaction
- online consumer
- personal information
- theory of planned behavior
- online shoppers
- social networking
- individual differences
- service quality
- perceived usefulness
- survey instrument
- product design
- internet usage
- online discussion
- social networks
- product quality