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The impact of imitation on Chinese social commerce buyers' purchase behavior: The moderating role of uncertainty.
Xiayu Chen
Yanrui Li
Robert M. Davison
Yezheng Liu
Published in:
Int. J. Inf. Manag. (2021)
Keyphrases
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purchase behavior
electronic markets
social commerce
business models
network effects
databases
data mining
electronic commerce
case study
reinforcement learning
user interface
collaborative learning
social network analysis
social influence
factors that influence