Product Updates: Attracting New Consumers versus Alienating Existing Consumers.

Jens Förderer Armin Heinzl

Published in: ICIS (2017)

Keyphrases

product information
consumer reviews
consumer behavior
pricing strategies
online product reviews
internet shopping
decision making
shopping behavior
competitive environment
online shopping
online stores
product design
internet usage
comparison shopping
process control
electronic commerce
case study