Perceived Ease of Use, Trust, and Satisfaction as Determinants of Loyalty in e-Auction Marketplace.
Chien-Chung TuKwoting FangChwen-Yea LinPublished in: J. Comput. (2012)
Keyphrases
- service quality
- internet shopping
- electronic marketplaces
- electronic commerce
- customer satisfaction
- online auctions
- user satisfaction
- online marketplaces
- customer loyalty
- service providers
- online shopping
- technology acceptance
- user acceptance
- information systems
- business models
- internet auctions
- quality of service
- competitive advantage
- reputation systems
- software agents
- structural equation modeling
- electronic markets
- security services
- theory of reasoned action
- double auction
- combinatorial auctions
- auction mechanisms
- job satisfaction
- reputation mechanisms
- bidding strategies
- mechanism design
- statistically significant
- auction sites
- web services