Source Salience and the Persuasiveness of Peer Recommendations: The Mediating Role of Social Trust.
Peter de VriesAd PruynPublished in: PERSUASIVE (2007)
Keyphrases
- trust propagation
- social capital
- virtual communities
- social interaction
- social networks
- socio cultural
- social influence
- recommender systems
- trust aware
- social roles
- trust model
- social aspects
- knowledge sharing
- social web
- trust relationships
- trust evaluation
- social context
- social networking
- social cognition
- social media
- social networking sites
- user generated
- learning community
- personality traits
- information sharing