No More Damaging Ads on Your Own Webpage - Strategy Proof Mechanisms for Ad Placement.
Esther DavidRina AzoulayPublished in: IAT (2012)
Keyphrases
- strategy proof
- sponsored search
- contextual advertising
- quasi linear
- mechanism design
- targeted advertising
- search engine
- resource allocation
- display advertising
- web pages
- click prediction
- budget constraints
- auction mechanisms
- online advertising
- behavioral targeting
- combinatorial auctions
- keywords
- keyword extraction
- web search
- game theory
- search advertising
- incomplete information
- multi dimensional
- decision making