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Analyzing consumer behavior at retailers with hybrid distribution channels: a trust perspective.

Maximilian TeltzrowOliver GüntherCarsten Pohle
Published in: ICEC (2003)
Keyphrases
  • consumer behavior
  • online consumer
  • online shopping
  • supply chain
  • marketing strategies
  • case study
  • information technology
  • user interface
  • learning process
  • web search