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A new perspective on personas and customer journey maps: Proposing systemic UX.
Callum Bradley
Luis Oliveira
Stewart A. Birrell
Rebecca Cain
Published in:
Int. J. Hum. Comput. Stud. (2021)
Keyphrases
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user experience
customer behavior
electronic commerce
customer knowledge
customer service
customer satisfaction
customer requirements
artificial intelligence
information systems
decision making
decision trees
customer relationship management
retail banking